Communications tools can include:
Website
- Resource database
- Information hub
- Access to resources
Social Media
- Different platforms are effective tools for communication and outreach.
- These tools help drive traffic to the website.
Communications Strategy
- Use communication tools strategically and communicate at an appropriate frequency.
- Passive engagement (e.g., blogs, newsletters) tends to generate more clicks, website traffic, and comments/responses than active engagement (e.g., online surveys, discussion forums).
Activities and Events
- Diversify the types of events offered and be mindful of their frequency.
- Consider targeting smaller, more specific audiences for certain events.
- Ask members what topics and activities interest them.
What to Avoid
Don’t underestimate the time required to establish and grow your Community of Practice.
Building a Community of Practice takes time. Identifying resources, reaching potential members, and planning events all require sustained effort.
Don’t overwhelm your members.
Be mindful of the timing, frequency, and quality of your events and communications.
Don’t expect constant interaction from members.
Welcome and value all levels of participation.
- A Community of Practice should serve as a source of resources and support, not become a burden for its members.