Knowledge Mobilization

Land Ocean Water Us: A Canadian Ocean Literacy Strategy

By March 31, 2021No Comments

Understanding Ocean Literacy in Canada is a ground-breaking national study conducted by a team of early career researchersgraduate students, and diverse organizational and university partners. This study established a baseline seascape of ocean literacy (OL) in Canada and its results informed the co-development of a national OL strategy: Land Ocean Water Us. 

The study examined OL across five regions (Pacific, Inuit Nunangat, Atlantic, St.Lawrence, and Inland Canada), and within nine sectors (Education and Youth, Government, NGO and Advocacy, Academia and Research, Industry, Community, Media, Cultural Heritage, and Health), collecting data between September 2019 and March 2020 from participants whose work (1) advances ocean knowledge(2) strengthens ocean valuesand/or (3) implements ocean actions. Over 3,000 Canadians and more than 400 organizations participated and a total of 18 research reports (4 national14 regionalwere created

As part of this massive project, MEOPAR’s KM Fund was proud to support the translation of the Canadian Ocean Literacy Coalition‘s strategy into French and Inuktitut, the production of short regional and sector-relevant videos to accompany the strategy, data visualization of key recommendations and actions; development of an interactive, digital national OL asset map, and development of a social media and overarching communication campaign.